Toca do Vinícius
Cozy Toca do Vinicius calls itself a "cultural space and bossa nova salon", but in reality it’s Brazil’s most important shrine to the Bossa sound and fittingly, its located in the heart of Rio’s Zona Sul. It’s only a short walk ‘round the corner and down the block from the “Garota de Ipanema Bar’ where Antonio Carlos Jobim and Vinicius de Moraes wrote Bossa Nova’s most famous anthem. Inside, the shop carries that same vibe – a genuine old school feel that captures your imagination. Bossa nova fans from around the world have made this little store a ‘must do’ stop during their visits and you should do the same. Chances are that you will leave with a new perspective on the music that put Rio on the map, along with a treasure trove of books, CDs and memorabilia.. Collectors will be happy to know that Toca now offers a nice selection of previously played vinyl records, too. And be sure to say ‘hi’ to owner Carlos Alberto Afonso if you get the chance.
A tour of this charming music and bookstore takes you straight to the roots of Bossa Nova.
Rua Vinícius de Moraes, 129
Ipanema, Rio de Janeiro, Rio de Janeiro 22411-010
From Ipanema beach (Avenida Epitácio Pessoa), walk five blocks inland on Rua Vinicius de Moraes to the intersection with Rua Barấo da Torre. Continue across the intersection. Toca do Vinicius is on the right-hand side of the street.
Metrô: Ipanema/General Osório.
A gem in the rough
Found this little gem after having a Caipirinha at the bar. If you love Brazilian music like I do, this store is a must. I still have the little CD opener they gave me with my purchase.
Unique Bossa Nova Experience
Rio de Janeiro’s ultimate shrine to Bossa Nova, Toca do Vinicius in Ipanema is much more that a bookstore or music shop: it curates the spirt of Rio’s home-made music for all time.
Owner Carlos Alberto Alfonso is dedicated to preserving the nuance and detail of Bossa Nova’s heyday, as well as the new offerings, too.
This little shop, located just a short walk from the Garota de Ipanema Bar (where Antonio Carlos Jobim supposedly penned his most-famous song) can be a small challenge to find for first-time visitors, but it is well worth the effort to walk through the door for a truly unique visit you will not soon forget.
St. Louis Park MN
We went off in search for Toca on a whim... and were overwhelmed with the visit. Carlos the owner was very nice and helpful.
Toca is enough of a reason to make another visit to Rio someday.